The broadcast market is better connected and more integrated than it has ever been. This applies equally to relationships with other technology providers and it does to customers.
It has always been Calrec’s policy to work closely with its broadcast customers. Technology providers must provide for requirements now and also in the future. For this reason, Calrec works closely with a number of key broadcast customers early in the R&D development process to help drive market requirements.
However, more and more, Calrec also finds itself working alongside other technology providers, from both video and audio disciplines. IP is a real driver of this cooperation, and organisations like AIMS are vital to ensure that manufacturers are all on the same roadmap and moving towards a common goal.
For example, Calrec’s work with Grass Valley and Net Insight, alongside working with broadcasters like Pac-12 and Sky TV, has helped develop a detailed understanding of both the user requirements for remote production as well as the practical technical considerations.
This kind of healthy cooperation is vital to ensure that Calrec’s range of products are useful, efficient and adaptable to the widest possible range of workflows.
Our world is better connected than ever. That’s great news for all of us.